Built for the people doing the work.
A practical podcast for land clearing, excavation, demolition, forestry mulching, and the businesses behind the machines.
The business behind the dirt work deserves a microphone.
The Land It Podcast is built to spotlight the business owners shaping the land, one cleared acre, one trench, and one demo at a time.
Josh Stockel sits down with contractors and dirt-world founders to talk shop, share strategies, and help the next wave of owner-operators make better decisions.
Josh Stockel is at home in the dirt world.
Josh founded Blue Goat Land Leads to focus on the people and businesses behind land clearing, excavation, and demolition. He hosts Land It because the conversations he wished he had when building businesses are worth sharing: the hiring decision, the next machine, the quote, and what the owner would do differently.
Before Blue Goat, Josh built and sold other businesses and led a local Chamber of Commerce. He is also the author of Land It in the Dirt World, a marketing book for land-services contractors.
One conversation can change how you see the next job.
Start with the 4W Land Management episode for a grounded conversation about risk, equipment, and growing a land-clearing business before the plan feels comfortable.
Bring what you learned the hard way.
If you run the work or build tools for the people who do, the show wants to hear what you know.